Using Social Media to Market a Chiropractors Practice Essay

Using Social Media to Market a Chiropractors Practice - Essay Example The essay "Using Social Media to Market a Chiropractor’s Practice" looks at using social media to market a chiropractic practice looking at some of the options that are available, the costs, critical issues and advantages and disadvantages since integrating social media into marketing can help to significantly expand into other areas. The question of the extent to which chiropractors make use of social media to market their practice is one which is increasingly being debated. It has been argued that many chiropractors are constantly ignoring the reality as well as the potential that accompanies social media marketing subsequently leaving them behind. Integrating social media into any efforts at marketing can help to significantly expand into other areas that were previously not possible. Far from the days when one had to log into their Facebook and Twitter accounts in order to post updates, technology has evolved to provide tools including Hootsuite which present the chance to post updates to many social networks at once. Another perception is that social media is an expensive undertaking especially with regard to the notion that one will need to hire specialists and companies to put in place a social network profile for the practice. It is true that companies can enable the individual chiropractor to save a significant amount of time with regard to tasks that are related to the internet including setting up fan pages. Communication with the audience is a responsibility that can be carried out by the office staff.